So chic so Swatch

Swatch, more than a watch: an attitude.

The auction house Libert & Associés is pleased to offer at auction an exceptional collection of Swatch watches, comprising nearly 120 lots covering various models, special editions, and production years. This selection highlights the creative, playful, and avant-garde world of one of the most iconic brands in contemporary watchmaking.

Founded in the early 1980s, Swatch revolutionized the watch industry with its innovative concept: a high-quality Swiss watch at an affordable price, with a bold and often artistic design. A true cultural phenomenon, Swatch has captured the spirit of each era while collaborating with world-renowned designers and artists. Colors, materials, technologies, and diverse inspirations have made each of its collections a reflection of current trends, sometimes even an object of protest or fashion.

The pieces offered in this sale reflect the full diversity and evolution of the brand: from iconic models of the first generations to limited editions sought after by collectors, not forgetting unexpected or avant-garde designs. Some watches showcase technical or aesthetic innovations, while others embody cultural tributes or artistic collaborations that have become legendary.

This sale offers a rare opportunity to (re)discover the world of Swatch through an eclectic and exciting selection. Whether you are a seasoned collector, a design enthusiast, or simply drawn to the brand's free and accessible spirit, you will undoubtedly find among these 120 lots a piece that embodies a memory, an era, or a personal favorite—the perfect Christmas gift for young and old alike!